What is On-Page SEO?
On-page SEO covers all optimizations done directly on your site (as opposed to technical SEO for infrastructure, and off-page SEO for backlinks).
| Technical SEO | On-Page SEO | Off-Page SEO |
|---|---|---|
| Speed, mobile, indexing | Content, tags, structure | Backlinks, social media |
| Infrastructure | Content | Reputation |
Essential HTML Tags
1. Title Tag — The most important
Appears in Google results. 60 characters max.
Winning formula:
[Main keyword] + [Benefit] | [Brand name]
✅ Good example:
Website Creation Morocco | Professional Sites | Izri.Online
❌ Bad example:
Home — Izri.Online — Digital Agency Morocco — Web Creation
(Too long, diluted keywords)
2. Meta Description — The hook
150-160 characters. Doesn’t directly impact ranking, but impacts click-through rate (CTR).
✅ Good description:
Looking for a web agency in Morocco? Showcase sites, e-commerce, and SEO. Free quote within 24h. 100+ satisfied clients.
3. Hn Tags — The hierarchy
Google uses Hn tags to understand your page structure.
H1 — Main title (1 per page) ├── H2 — Main section │ ├── H3 — Subsection │ └── H3 — Subsection ├── H2 — Main section │ ├── H3 — Subsection │ └── H3 — Subsection └── H2 — Conclusion
4. Image Alt Tags
Google doesn’t “see” images. It reads their ALT attribute.
✅ Good alt: alt="Izri.Online — Digital agency in Morocco" ❌ Bad alt: IMG_4523.jpg
Internal Linking — Your Secret Weapon
The Silo Technique
Organize your site in interconnected themes:
SILO: Web Services ├── Website creation ├── E-commerce development └── Website redesign
Rule: each page must link to at least one other page in the same silo.
10-Point On-Page SEO Checklist
| # | Action | Where |
|---|---|---|
| 1 | Main keyword in H1 | Page title |
| 2 | Keyword in first 100 words | First paragraph |
| 3 | Optimized title tag (60 chars) | HTML head |
| 4 | Meta description with CTA | HTML head |
| 5 | Short URL with keyword | Slug |
| 6 | H2 + H3 with keyword variants | Content structure |
| 7 | Optimized images + alt | Content |
| 8 | Internal links to 2-3 articles | Content |
| 9 | External link to trusted source | Content |
| 10 | CTA at article end | Conclusion |
Quick 30-Minute Optimization
1. Open your most visited page
2. Check all 10 points
3. Fix errors in order of impact
4. Move to next page
Result: +30% organic traffic on average after on-page correction.
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Want a complete on-page SEO audit of your site? At Izri.Online, we analyze every page of your site and prioritize high-impact SEO fixes. → Book a free diagnostic
